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The co-founder and CEO of Ejoy - Bui Diep conducts a class with 10QT Olympians
15 October, 2024
Applying acquired knowledge and skills into real-world scenarios makes the lessons for 10QT Olympians of the U.S. High School Diploma Program incredibly exciting.
This school year, the Olympians are exploring and practicing problem-solving, critical thinking, and creative skills. They will use these skills to design a game app aimed at raising awareness about the United Nations' Sustainable Development Goals. Beyond independently discovering various design platforms, 10QT Olympians had a special session with Ms. Bùi Điệp, Co-founder and CEO of the eJOY English learning app.
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In this session, the students were divided into two groups: one represented potential customers, and the other was tasked with building a language-learning app. The group with the app product then had to convince the potential customers to purchase it. This role-playing exercise was Ms. Điệp's way of blending her entrepreneurial journey of building eJOY with the application of design thinking principles in running the startup, which now serves 2 million users worldwide in improving their English and personal development.
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The Olympians gained invaluable insights from Ms. Điệp’s experiences, including learning about design thinking, gathering customer feedback, and balancing different perspectives to improve product quality.
Through their various roles-negotiators, researchers, product designers—the students also deepened their understanding of potential career paths.
Ms. Bui Diep shared, “Before coming here, I thought that just having Olympians all actively participate would already be a success. But I didn’t even get the chance to 'instruct' them because they were able to summarize the key lessons on their own during the hour-long session of creative thinking and problem-solving. I was even more surprised when they not only realized the importance of listening to the customer before creating a product but also discovered that “customers don’t always know what they need. So just listening isn’t enough; you also need to test the product with customers and observe how they interact and respond to it to optimize the product accordingly."
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